And remember that asking for too much information can be a hindrance as well. Specific to your donation form itself, make sure it has been optimized with the appropriate fields, categories, and details to help you secure more donations. Use appropriate color contrast to ensure text can be read, and include text captions for non-text items like photos, video, or audio. When designing your donation page, be sure that it is accessible to people with disabilities, such as visual impairment. You can test your website and forms to check if they are mobile-accessible, or if you’re already a Keela user, you can skip this step because Keela’s donation forms are automatically mobile-friendly. This tip is true of every webpage, not just your donation page: make sure it looks good on a smartphone screen.Ī quarter of all online donations are made via smartphone, but none of them will be coming your way if your donation page isn’t functional on small screens. Monthly revenue was found to increase by 40% when donors are given the option to automatically give again. Usually, either a checkbox with a short statement beside it or a toggle button is the best way to include this option. Give the Option to Contribute RegularlyĪlways include a visible and easy-to-choose option to make a donation recurring on your donation form. And if you have access and permission, consider adding quotes or a testimonial from beneficiaries. So, include an impact story that tells a specific story about how contributions to your organization will make a difference. Share an Impact StoryĪ great story can do more to connect with your audience on an emotional level than any amount of nonprofit marketing messaging. Your donation page design should match the style and feel of your website, with congruent logos, colors, fonts, and any other branding elements that are used consistently across your organization’s materials. Whether you are looking for an online fundraising page or want to hold a fundraising event, simply complete this brief form and one of our. Remember that less scrolling is better (no one should have to search for your donation form), so be as concise as possible and use a condensed layout. Instead, include just enough information about your nonprofit organization so that they are encouraged to give. Keep It Simpleĭon’t overwhelm your donors with information on your donation page. Install the PayPal donate button on your page. With access to financial services, people can improve the lives of family members, employees and neighbors in critical waysbetter nutrition, regular schooling. Your support helps us to reach hardworking people in unserved and underserved regions around the globe. (restricted) simply tell us in the field marked What compels you to donate today. Discover how the donate now button can support your Non-Profit Organization to collect donations online. I want to invest in the future of those who need it most. Now that you have a rough idea of what needs to be included on your donation page, here are some tips on how to make sure it all fits together properly to capture those sweet, sweet donations. Your donations go to help youth in Lane County find the help, hope.
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